Lately I haven’t been wearing a lot of shirt, tops or sweatshirts with a text on them. But I actually liked the ‘on fleek’  quote so much, that I love to wear it as well. I found this article about the description of  ‘on fleek’. I thought it was worth the mention, so have a look what  has found out!

‘I’m not sure when the first time was that I heard someone describe something as “on fleek.” Maybe I saw it on Instagram in a comment, or maybe it was just in an overheard conversation. Either way, I was confused. What is truly confusing about the phrase itself is the fact that fleek is not a word. And it doesn’t even really sound like a word. It just… exists. And regardless of whether it’s a word or not, it’s cool.

The earliest mention I could find of the term was described by People as being listed on Urban Dictionary as early as 2003. According to that entry, “on fleek” meant “smooth, nice, sweet.” it means that something is on point, essentially — that something looks good, is perfectly executed, etc.

A quick search of the #onfleek hashtag on Instagram revealed that more than 1.041.524 posts included the hashtag. The photos range from everything from makeup photos to selfies to a bacon sandwich. Yes, a bacon sandwich. There’s a little bit of everything to say the least — proving that “on fleek” can apply to whatever you want. Ah, the beauty of a word with no true meaning.

So there you have it, my friends. The brief history of “on fleek”, as told by celebrities and Vines and clever brand marketing. Still a little confused about the whole thing? Me too. But let’s just go with it, shall we?’ 

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Photo credits: Youssra Jabri